Our Social Business Consulting Services help enterprises innovate, strategise, design and implement Social Solutions' inside and outside.

The application of Social Business impacts how an enterprise works inside, and also how this integrates externally to customers, partners and suppliers.  Our services focus on making sure that we are flexible when working with a client either around Social Media (externally facing) or Social Enterprise (internally facing) and ultimately understanding that eventually, the boundary between internal and external will blur.

Studies and trends show that enterprises must refocus around their customers and actively be part of an ecosystem of all parties.

Social Media

Our services have expertise in help enterprises understand how they can leverage these for commercial benefit.  Consumers and businesses are now using the Social Web as a main source of information and news, data, influence, search, buying, social networking, support etc.

Enterprises are increasingly are turning their on Digital and Social Media in order to transform how they engage with their prospects/customers, partners and suppliers.  Some of ways in which enterprises can benefit:

• Aligning the enterprises Business Strategy with their marketing and specifically their Digital and Social Media Strategy (and Planning).  Our services focus initially on what and how Social should be included in this mix - not initially on what Facebook page should be created, or Twitter handle should be used.

• Discover who their customers are, where they are, what they are saying about a topic or brand.  This helps enterprises to understand how to move them through the acquisition funnel more quickly.

• Gain customer insight about products and services a brand should offer their customers and their interests, influences, personal information etc.  Our Social (and Data) Analytics and Business Intelligence Services are aligned to helping enterprises here.

• Improving Customer Service by enabling customers to use the Social Web and social sites to communicate with enterprises.  Our Social Customer Design and Delivery services can help enterprises enhance these services.

Social Media is transforming how enterprises engage with their audiences.  Mostly still today, via broadcast based services or to drive traffic to owned media (websites or applications owned by the brand).  To get true engagement requires change internally, together with a closed loop lifecycle operating model, technology and processes.

Social Media specifically focuses on customers, partners suppliers and our services include:

• Social Media Consulting
• Social Media Strategy
• Social Media Business and Solution Design
• Social and Data Analytics including using Semantics
• Social Technology and Social Software Development and Implementation

There are differences in the way Social Media is applied to b2c and b2b enterprises and across vertical markets.  Please see our industries section for further information.

We focus on next generation Social Business and deliver solutions driven by business need rather than by creative or marketing approaches.

Social Enterprise and Enterprise Collaboration

The transformation has also now begun within Enterprise.  A Social Enterprise will be one which embeds Social principles into every part of their business.  Our services provides expertise around Enterprise Collaboration to enterprises that wish to use new concepts and approaches prevalent on the Social Web.  Some of the ways where we help enterprises include:

• inside the enterprises to improve efficiency and productivity,
• better ways of working and building a social network within the enterprise,
• from within the enterprise to customers to improve revenue and customer satisfaction,
• enabling enterprises to interact more closely with customers, partners or suppliers,
• providing collaborative environments for new product and service development.

The application of these concepts is new and an evolving within enterprises.  Our services can help navigate these from a business perspective and not from a technology or application perspective.  Most of these require business and process change together with education of the workforce to leverage these concepts.

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