The application of the Web 2.0 paradigm (click here for a definition) has already changed the consumer world.  Consumers are now going to familiar Web 2.0 sites to participate, communicate and interact with others.

Web 2.0 is currently being primarily used as a marketing and public relations tool.   Applications are emerging that go beyond just this, including the development of social networks, community based applications (e.g. Zopa)

Our services within Web 2.0 help any enterprise (small or large) to leverage the benefits of reaching their customers, partners, or other audiences that needs to be reached.  We provide these as a blend of business and technology expertise, combined with marketing and PR knowledge.  

• Web 2.0 Strategy, Innovation
  We work with your enterprise to find the right innovation and strategy for the application of Web 2.0.  This generally involves understanding and aligning with your business goals and working with you to construct a roadmap to implementing social media to meet these goals. 

• Web 2.0 Solution Design
  We provide services to help  build and deploy a solution around Web 2.0.  Enterprises work with our in-house and partner teams to deliver an end-to-end design.  This solution design generally requires organisational and operational changes as well as technology.

• Web 2.0 application building and deployment
  Our capability in this area encompasses the use of technology that is appropriate to the enterprise and that can integrate easliy.  We promote the use of web and browser based solutions using modern architectures.

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