Data, The Lifeblood of a Brand?

In 2013, Alpesh Doshi emphasized the transformative power of data in shaping a brand's lifecycle. He asserted that data was, and continues to be, a key asset for building brand value.

The article notes that deep learning, AI, and data science have been subjects of extensive research over the last decade, solidifying data's status as a unique and valuable enterprise asset. Data is now central to how brands interact with consumers.